After months of anticipation Amazon Prime Day has finally arrived and it’s set to be the biggest yet. Launched at midday today, Amazon is treating us to a day and a half of deals and discounts on products such as TVs and laptops to lawnmowers and mattresses.
Whether you’ve had your eye on a huge 65in OLED big screen or a standard HD smart telly, with Prime Day deals saving you big time on our highly recommended models, there’s never been a better time to take the plunge. But with lightning deals lasting just hours, or while stocks last, you can’t afford to hang around.
Not a member? No worries – while the annual deals bonanza is exclusively available for Amazon Prime members, it’s not too late to sign up for membership. The subscription costs £7.99 a month and you’ll enjoy free next day delivery, Prime Video, Kindle First and other great perks.
To save you time, we’ve scoured the Amazon site and compiled all the best TV deals. We've included a range of TVs at different price points, just keep scrolling till you find a budget that suits. We’ll be keeping this page updated throughout Prime Day with the latest deals, so remember to pop back in. But if you’re after something different, check out our roundup of all the best Prime Day deals here.
Our pick of the best Amazon Prime Day TV deals 2018
1. Philips 55POS9002 55in 4K Ultra HD OLED TV (was £1,499, now £1,199)
Our top pick of the Prime Day TV deals is the Philips 55in 55POS9002 TV for £1,199. Previously retailing at £1,499, you’ll save £300 on a fantastic TV with a stunning 55in screen, 4K upscaling and the latest OLED technology. It comes fully equipped with Smart features, USB connectivity and Ambilight 3-sided technology that emits a soft glow onto the surrounding wall.
This Philips TV is part of Amazon's spotlight deals, meaning it'll be live throughout Prime Day. But that's not to say stock will last, so we'd take advantage of this deal while it does.
2. Philips 55PUS6753 55in 4K Ultra HD Smart TV with HDR Plus (was £700, now £490)
If the Philips 55POS9002 TV mentioned above is a little over your budget, you'll want to check out its younger sibling. This 4K-ready 55in TV features a sharp UHD picture, Ambilight 3-sided technology, Smart TV features, Freeview Play and a two-year warranty for peace of mind. It doesn't come with OLED technology but you'll an crystal clear sound thanks to DTS HD.
Before Prime Day rolled around this Philips TV retailed for £700 but right now you can pick it up at the discounted price of £490. That means you'll save yourself £210. Again, this is an Amazon Spotlight deal so should be running throughout Prime Day. If stocks last, of course.
Or pick up the 65in Philips TV for less instead. Typically sold for £1,099, there's £329 knocked off over Prime Day. At £770 it's a steal!
3. Toshiba 43U5863DB 43in Smart 4K Ultra-HD HDR LED TV with Freeview Play (was £369, now £300)
If you're looking for something a little smaller, the Toshiba 43U5863DB has a 43in screen that's ideal for bedrooms or home's that are tight on space. With Dolby Vision HDR and 4K UHD upscaling, you're guaranteed lifelike picture quality that puts you in the centre of the action. Plus the TV's fitted with integrated Onkyo speakers for an immersive sound with a range of apps to cater to your entertainment needs.
Down from £369, you'll save £70 on the fantastic Toshiba 43U5863DB TV. That's the cheapest it's ever been.
Like what you see but want to upgrade to a big screen? The Toshiba 65U5863DB comes with all the same features as the model above but you'll benefit from a mammoth 65in screen. That's perfect for movie lovers that want to bring that cinema feeling home.
Amazon has applied a healthy £150 discount to the TV, bringing its original RRP of £799 down to the bargain price of £650.
Best Amazon Prime Day TV deals
Toshiba 49U5863DB 49in Smart 4K Ultra-HD HDR LED TV (was £469, now £350) - Buy now from Amazon
Sony Bravia KD49XE7093BU 49in 4K HDR Smart TV (was £479, now £369) - Buy now from Amazon
![Image of Sony Bravia KD49XE7093BU 49" 4K HDR Smart TV (2017 exclusive model) - Black [Energy Class A+]](http://images-eu.ssl-images-amazon.com/images/I/4122r6y5UAL._SL160_.jpg "Image of Sony Bravia KD49XE7093BU 49\" 4K HDR Smart TV (2017 exclusive model) - Black [Energy Class A+]")
Sony Bravia KD55XE7093BU 55in 4K HDR Smart TV (was £549, now £489) - Buy now from Amazon
LG 65UK6300PLB 65in UHD 4K HDR Smart LED TV (was £1,199, now £899) - Buy now from Amazon
Toshiba 55U5863DB 55in Smart 4K Ultra-HD HDR LED TV (was £549, now £400) -Buy now from Amazon